Benefits of Custom Printed Apparel in Raising Publicity
Custom printed apparel is a superb way to publicize things or even advertise a cause; with custom printed apparel, you can print personalized logos and designs on clothes and permit folks dress in it so that you get free promotion. When it comes to promotional purposes, it is without a doubt that custom printed apparel is one of the cheapest ways to raise publicity; it is also very sought after among the masses and even teens to older people prefer this over other promotional items.
Thsirt Printing 101: How To Hold and Move the Squeegee
How Much Pressure to Apply
If your ink is too thick then you have to apply lots of pressure to get the ink through the screen. This excessive pressure spreads the ink and causes shadowed, uneven prints. If the ink is the right thickness (viscosity) you should be able to use medium pressure with one stroke and have a GREAT print. When printing on dark shirts you will find that excessive pressure drives the ink too deep into the garment and it actually isn't as bright as when you lighten up a little.
There a number of good reasons investing in custom printed apparel for your marketing desires and some of these reasons will be outlined in this article; the first reason is that it is less expensive than other marketing items and is very cost-effective. As it is affordable, you don't call for a large spending budget to commence your advertising campaign and you can even begin with a small number of custom printed clothing, just to be safe; the next reason is that it has a built-in repeat variable, which means that it can be utilized numerous times and this is essential in marketing. There have been studies that conclude that for a potential customer to become interested in a product, it must be presented to him/her at least nine times; if you use other promotional mediums like tv advertisements, repetition can get very expensive, whereas with custom printed apparel, you only need to pay for the manufacturing of the clothes.
Thsirt Printing 101: Thin Some Colors More Than Others -- Since our test job is a three-color print we will thin our lightest colors a little more. This will generally be the FIRST COLOR YOU PRINT and it needs to penetrate INTO the garment more than the others so you won't pick it up on the bottoms of the other screens. If black is our last color, we can thin it less. It needs to lay on top of the other colors and will blend in with the undercolors if it is too thin.
The people who wear custom printed apparel the promotes certain things are also a factor in making this promotional strategy an effective one because the act of wearing some clothing that promotes something means that you approve of that product or that cause, thus potential customers will know that there are a lot of people that can vouch for that product or for that cause; additionally, most people think that custom printed apparel is expensive because it is made for a specific reason, thus people won't be ashamed to wear it. Custom printed apparel can also be used to support other promotional tools like a magazine wherein if people buy a magazine they also get a free custom printed t-shirt, and because custom printed apparel has a high perceived value, most people will be more eager to buy the magazine; with the age of the internet nowadays, the right words or the right message on custom printed apparel can go viral instantly and increase the traffic to your websites be exorbitant amounts.
Thsirt Printing 101: Adjust the Off-Contact Distance -- The screen MUST be set to sit slightly off the shirtboard. This is called off-contact printing and is how all good printing is done. Some presses have adjustments for this. Others will need to have the screen shimmed from underneath. Either way, you may need to put a thin piece of cardboard under the edge of the frame so it will hit the shirtboard as the screen comes down. This may seem unorthodox, but again, trust me. You need to keep the screen from 1/16″ to 1/8″ off the shirt and no matter how well made a manual press is, the tip of the screen is going to move downward when you get to the end of the stroke and nothing is going to keep it off the board but a simple shim.