Short Course on Apparel –
Covering The Basics of Tshirt Printing
(Without Being Overwhelmed)
Raise Publicity with Custom T Shirt Printing
Custom printed apparel is an excellent way to promote things or even advertise a cause; with custom printed apparel, you can print personalized logos and designs on apparel and allow folks use it so that you get free advertising. When it comes to promotional purposes, it is without a doubt that custom printed apparel is one of the cheapest ways to raise publicity; it is also very sought after among the masses and even teens to older people prefer this over other promotional items.
Thsirt Printing 101: Exposing The Screen
Now that the art is taped to the screen in the appropriate place, we are ready to place it in the exposure unit and expose the emulsion to light. This is the step in which we cure the emulsion with light. Remember that your film positive will be 100% black for the areas that will print ink. The black areas on the film positive that make up your design will block the light from hitting and exposing the emulsion. Those unexposed areas of your design will remain water soluble while the rest of the emulsion on the screen, being exposed to light, will be cured and thus no longer water soluble. This means that the emulsion that was blocked from the light by your film positive will dissolve and wash out when rinsed with water.
There a lot of reasons for investing in custom printed apparel for your promotional needs and some of these reasons will be discussed in this article; the first reason is that it is cheaper than other promotional items and is very cost-effective. Because it is cheap, you don't need a big budget to start your promotional campaign and you can even start with a small amount of custom printed clothing, just to be safe; the next reason is that it has a built-in repeat factor, meaning that it can be used multiple times and this is very important in advertising. There have been research that summarize that for a prospective client to become excited about a product, it must be displayed to him/her at least nine times; should you use other advertising avenues like TV ads, repetition can get very costly, on the other hand with custom printed apparel, you only have to pay for the production of the clothing.
Keep your Custom Tshirt Printing humor subtle: If you're going for a humorous designs you don't want it coming across as a cheap and low-cost joke shirt. Even the most successful loud and in your face designs have subtle humour. I'm generally not a fan of 99 per cent of humorous tees, but done correctly it can turn heads!
The people who wear custom printed apparel the promotes certain things are also a factor in making this promotional strategy an effective one because the act of wearing some clothing that promotes something means that you approve of that product or that cause, thus potential customers will know that there are a lot of people that can vouch for that product or for that cause; additionally, most people think that custom printed apparel is expensive because it is made for a specific reason, thus people won't be ashamed to wear it. Custom printed apparel can also be utilized to help other promotional tools like a magazine wherein if individuals purchase a magazine they also get a free custom printed t-shirt , and since custom printed apparel has a high perceived price , a lot of people be more willing to purchase the magazine ; with the age of the internet in these modern times , the appropriate words or the perfect message on custom printed apparel can go viral instantaneously and improve the traffic to your internet sites be substantial quantities.
Thsirt Printing 101: Post Cure
Many screen printers employ a technique known as the post cure. This is often done whether or not a photo emulsion was used as block out. In general, this is done to ensure that the ink well side of the screen is fully cured. The screen is simply put back on the exposure unit, this time with the ink well side facing down toward the light source, and exposed again. The top is pulled down but the vacuum is not necessary for this. We are just making sure all of the emulsion is fully cured and hard. Dual cure emulsions may not respond to post cures.
Now the screen is ready to tape off and go to press.