Reasons Why You Should Acquire Custom Apparel for Your Business
Being in the business sector in this day and age, it is not enough to just make enormous profits. Societal impact and image have become part and parcel of doing business. What was the in thing yesterday is old fashioned today and customizing apparels has become not only a necessity but also ideal. We are therefore going to look at the reasons as to why this is actually necessary and what impact it has on the business.
Thsirt Printing 101: Going To Press :
Take the time to make sure you have all your screens registered as close as you can get before inking them up. When you are happy with the "dry" registration set up, ink up all your screens and do a test print and make adjustments using the micro registration on your press. You will also need to make sure the off contact settings on the press are sufficient.
The first reason for customizing business attires for your business is branding. It enables you to sell out the image of the business to the world. It affects how your customers will relate to your business. Well customized apparels that perfectly embody your brand is a very efficient marketing tool that should not be overlooked. By wearing the apparels, the employees are automatically appointed ambassadors of the company wherever they go.
Credibility is next in line as to why you need custom apparels for your business. Potential customers often feel that a company is somewhat real when they are served by company employees wearing similar apparels with the company's logo artistically printed on them. They speak volumes that would take a lot of time in explaining. They get to draw curious people who will definitely want to know about the business. They are commonly referred to as walking billboards which are very efficient if you are to reach out to many people.
Thsirt Printing 101: Adjust the Off-Contact Distance -- The screen MUST be set to sit slightly off the shirtboard. This is called off-contact printing and is how all good printing is done. Some presses have adjustments for this. Others will need to have the screen shimmed from underneath. Either way, you may need to put a thin piece of cardboard under the edge of the frame so it will hit the shirtboard as the screen comes down. This may seem unorthodox, but again, trust me. You need to keep the screen from 1/16″ to 1/8″ off the shirt and no matter how well made a manual press is, the tip of the screen is going to move downward when you get to the end of the stroke and nothing is going to keep it off the board but a simple shim.
More often than not you will be approached different types of people just for donning the apparels. From those who relate to the product to those that are curious to know about the business, what line of business you deal in, what goods and services are offered. This gives you the chance to be able to explain to them the nature of your business and how to acquire your goods or services. On the other hand if they are already customers they could offer invaluable feedback on your products and service delivery and probable areas that need improvement.
Thsirt Printing 101: Taping Off The Screen For Printing
Tape off any areas on the sides of the emulsion toward the frame edge where there may be no emulsion present. Typically a scoop coater for a 20 X 24 screen is about 14 inches wide. This will leave about 2 inches or less of open mesh on the length sides near the frame edge. Make sure to tape off all 4 sides to ensure that stray ink will not pass through unwanted areas of open mesh. Some screen printers prefer to do this with block out. I find using masking tape or screen tape is best and costs less. You can tape off the edges of a screen on either side. It is your preference. I tape off my screens on the substrate side because I work in such a way with my ink that tape on the ink well side gets in my way. This is because I prefer to use the more controlled, efficient, and ergonomic pull flood and push stroke.
The apparels also serve as uniforms for example in the case of a supermarket. This makes it easy for the customers to differentiate the employees from their fellow buyers. Good service delivery is therefore optimized.
The employees get to have a sense of togetherness every time they wear the attire. Whether it is the manager or just a mere store man, they get to have a good working relation at the workplace and even outside. The company or rather brand they represent serves as glue that binds them together. These results in a great working environment.