If You Think You Understand Prints, Then This Might Change Your Mind
Why Custom Apparel for Your Business is the Way to Go
The business world today has changed in more ways than just one. It directly relates to the company's image. What was the in thing yesterday is old fashioned today and customizing apparels has become not only a necessity but also ideal. To help us in understanding this practice, we shall look at its significance in the business world today.
The first reason for customizing business attires for your business is branding. It is like a mirror that reflects you as a business to the world. A good and friendly image means more customers and vice versa. The best way achieve this is having beautifully crafted apparels which posses the name of your business. The employees also get to have a sense of entitlement for being the company's ambassadors.
Credibility of the company becomes more real in the face of potential customers when they encounter company employees donned in well designed company attires. Having dozen of employees wearing similar attires with the company logo makes potential customers have a sense of trust in the company. If it is attractive chances are that they are the first thing that catches the eye of the potential customers. it therefore serves as a way of promoting your organization. They are likened to dozens of walking billboards out there selling your brand.
Thsirt Printing 101: Washing Out The Stencil
As soon as you wet the screen you will see a "latent" image of your design begin to emerge in the emulsion. Do not force it, be gentle. The emulsion should start to look lighter and thinner, eventually washing out. You should be able to see this happen and watch closely as you only want to spend the amount of time washing the screen out as is necessary to get the uncured emulsion out of the mesh. Once you can see that your entire stencil area is free of uncured emulsion, go to a wide, sheeting spray action with the water. Rinse both sides with a flooding, sheeting action running down the screen. This will help remove any scum left behind from the slightly under cured emulsion on the ink well side.
It is also a great way to kick start a dialogue with a total stranger. When people get attracted to your attire, they are bound to ask questions what the logo means or what the company does. You are therefore entitled to give the best representation of the business and in return you will get gain a new customer. A loyal customer will also enrich you with knowledge on the business performance.
Thsirt Printing 101: Artwork
There are many different ways of generating artwork from simply hand drawing it to using sophisticated computer software to create it. Artwork should be created specifically for the product it will be printed on. If the material is course and has texture, fine lines will not reproduce well. The bottom line is you need to know what you're doing here. If you're not sure do some research. The ultimate goal is to create a film positive of your art. This is simply a positive rendition of your art in black on a clear based transparent film. It could be anything from vellum to overhead transparencies. The most important thing of all when making your film is making sure it is dense enough. If the film is not 100% black in the artwork areas, then light will pass through it semi curing your emulsion which will cause it to be very difficult to wash out, if at all. The better your film is, the better your stencil will be on the screen and the easier it will be to make the screen.
In the case of a supermarket or retail store, the apparels will get to serve as uniforms for the employees. This is because they make it easy for a potential customers to seek help from an employee without confusing them with fellow customers. The customized apparels makes employees of the business to stand out from the many customers in the store.
Lastly, the custom branded apparels will serve to reinforce comradeship and a sense of pride among the employees. This is because it makes them feel that they are one since they represent similar brand. Relation among them is boosted which results in ample working conditions since the employees are free with one another and help each other out whether at the workplace at home. In addition, their overall performance in increased.