If You Think You Understand Prints, Then This Might Change Your Mind
Why Custom Apparel for Your Business is the Way to Go
The business world today has changed in more ways than just one. It directly relates to the company's image. What was the in thing yesterday is old fashioned today and customizing apparels has become not only a necessity but also ideal. To help us in understanding this practice, we shall look at its significance in the business world today.
Thsirt Printing 101: Taping Off The Screen For Printing
If you have multiple designs on one screen, you will want to obviously cover the designs you are not printing while you print another. If the stencil is not inked, I will tape it off on the ink well side so that it stays clean and I can easily line it up on the pallet for use next. If it something that has already been printed, tape it off on the substrate side to cover the ink already in the stencil. I use pieces of glossy magazine paper with masking tape. Just tear a piece of the glossy magazine paper to fit the design and tape down with masking tape to prevent unwanted ink passage. The longer you leave this on the screen the more difficult it may be to remove and clean out the mesh in the design you have covered during a print run. This is especially true if the area gets ink soaked and ink passes to the magazine paper. It will get oily looking but it will not leave ink on the shirts. It will clog the screen if left for long periods of time but it is possible to clear it out with screen opener.
The first reason for customizing business attires for your business is branding. It is like a mirror that reflects you as a business to the world. A good and friendly image means more customers and vice versa. The best way achieve this is having beautifully crafted apparels which posses the name of your business. The employees also get to have a sense of entitlement for being the company's ambassadors.
Credibility of the company becomes more real in the face of potential customers when they encounter company employees donned in well designed company attires. Having dozen of employees wearing similar attires with the company logo makes potential customers have a sense of trust in the company. If it is attractive chances are that they are the first thing that catches the eye of the potential customers. it therefore serves as a way of promoting your organization. They are likened to dozens of walking billboards out there selling your brand.
Imagine the design on a shirt: Having worked on both print and web over the years. I know the vast difference between design on screen and a printed piece. Don't be afraid to mock it up on a photo of a model, print it out if necessary and place it on an actual tee, and of course create your artwork at actual size.
It is also a great way to kick start a dialogue with a total stranger. When people get attracted to your attire, they are bound to ask questions what the logo means or what the company does. You are therefore entitled to give the best representation of the business and in return you will get gain a new customer. A loyal customer will also enrich you with knowledge on the business performance.
Thsirt Printing 101: Washing Out The Stencil
At this point it is helpful to use a very low pressure air hose to gently blow out the water and any remaining scum out of the open mesh area which is now your stencil. The emulsion is still very wet and delicate so be extremely careful not to use too much air pressure as this may blow away parts of the emulsion resulting in stencil damage. Avoid touching the emulsion and/or allowing any debris to come in contact with it. Allow the screen to completely dry out. The emulsion should be thoroughly dry. The drying time will depend on the relative humidity in your geographic region.
In the case of a supermarket or retail store, the apparels will get to serve as uniforms for the employees. This is because they make it easy for a potential customers to seek help from an employee without confusing them with fellow customers. The customized apparels makes employees of the business to stand out from the many customers in the store.
Lastly, the custom branded apparels will serve to reinforce comradeship and a sense of pride among the employees. This is because it makes them feel that they are one since they represent similar brand. Relation among them is boosted which results in ample working conditions since the employees are free with one another and help each other out whether at the workplace at home. In addition, their overall performance in increased.