Customizing business apparels has become a very important aspect of the business world today. It directly relates to the company's image. They include printing the business logos, objective and even motto on different types of attires. We are therefore going to look at the reasons as to why this is actually necessary and what impact it has on the business.
Branding is one of the foremost reason why you ought to customize your business attires. It is like a mirror that reflects you as a business to the world. The type of image you portray to your customers directly affects the business performance. Well customized apparels that perfectly embody your brand is a very efficient marketing tool that should not be overlooked. By wearing the apparels, the employees are automatically appointed ambassadors of the company wherever they go.
Credibility of the company becomes more real in the face of potential customers when they encounter company employees donned in well designed company attires. That small logo at the front of stunning polo shirt says a lot about the company even before you utter a single word. They speak volumes that would take a lot of time in explaining. it therefore serves as a way of promoting your organization. It is a form of advertising that is referred to as a walking billboard in the business world.
Some Facts about the Tshirt Printing Screen
For the purpose of this article we will assume you have a screen made using the correct mesh. No, 110 (43cm) monofilament doesn't work for every job. You need to use the correct mesh count to have a good print. Although mesh count is an entire topic, for now let's assume you are doing a simple three-color print on a light shirt. I would use a 160 (61cm) to 180 (70cm) monofilament mesh with either very well made wood frames that have been purchased with the fabric already attached (prestretched) OR I would use a metal retentionable screen that I had brought to the proper tension a couple of times to get the fabric very tight. I choose the 160 to 180 because I want to lay down a little less ink since this is a multi-color job AND in doing so I will not have to flash cure between colors. In fact I can print this job wet-ink-on-wet-ink. Trust me!
I would also have used a dual-cure photo polymer emulsion as my stencil since they can be used with only a single coat on each side and they hold up well, yet reclaim easily.
More often than not you will be approached different types of people just for donning the apparels. When people get attracted to your attire, they are bound to ask questions what the logo means or what the company does. You are therefore entitled to give the best representation of the business and in return you will get gain a new customer. A loyal customer will also enrich you with knowledge on the business performance.
Thsirt Printing 101: Stir the Ink First -- Plastisol ink tends to get a little thicker or "body up" when it isn't in use so you should ALWAYS STIR THE INK BEFORE YOU THIN IT. By stirring the ink you will find out if it really needs thinner. I prefer an ink that is smooth and creamy to one that is so thick that you break the stick trying to stir it.
The apparels also serve as uniforms for example in the case of a supermarket. This makes it easy to pinpoint an employee from the buyers in case a customer needs to be assisted with something from the store. The attires usually make employees to be easily recognized in the store and in turn, enhances good service delivery to customers.
Lastly, the custom branded apparels will serve to reinforce comradeship and a sense of pride among the employees. Whether it is the manager or just a mere store man, they get to have a good working relation at the workplace and even outside. They become like one family and easily relate with each other in or outside the business premises. In addition, their overall performance in increased.