Benefits of Custom Printed Apparel in Raising Publicity
Custom printed apparel is a superb way to publicize things or even advertise a cause; with custom printed apparel, you can print personalized logos and designs on clothes and permit folks dress in it so that you get free promotion. When it comes to promotional purposes, it is without a doubt that custom printed apparel is one of the cheapest ways to raise publicity; it is also very sought after among the masses and even teens to older people prefer this over other promotional items.
Thsirt Printing 101: Artwork
In general there are four types of artwork for screen printing. Spot color artwork and four color process artwork. You can also have a one color halftone artwork. Combined halftones with spot color art are sometimes referred to as spot and dot.
Spot colors tend to have large open areas as well as lines in the stencil where the ink will pass. There are no dots or line screens.
There a number of good reasons investing in custom printed apparel for your marketing desires and some of these reasons will be outlined in this article; the first reason is that it is less expensive than other marketing items and is very cost-effective. As it is affordable, you don't call for a large spending budget to commence your advertising campaign and you can even begin with a small number of custom printed clothing, just to be safe; the next reason is that it has a built-in repeat variable, which means that it can be utilized numerous times and this is essential in marketing. There have been studies that conclude that for a potential customer to become interested in a product, it must be presented to him/her at least nine times; if you use other promotional mediums like tv advertisements, repetition can get very expensive, whereas with custom printed apparel, you only need to pay for the manufacturing of the clothes.
Some Facts about the Tshirt Printing Screen
For the purpose of this article we will assume you have a screen made using the correct mesh. No, 110 (43cm) monofilament doesn't work for every job. You need to use the correct mesh count to have a good print. Although mesh count is an entire topic, for now let's assume you are doing a simple three-color print on a light shirt. I would use a 160 (61cm) to 180 (70cm) monofilament mesh with either very well made wood frames that have been purchased with the fabric already attached (prestretched) OR I would use a metal retentionable screen that I had brought to the proper tension a couple of times to get the fabric very tight. I choose the 160 to 180 because I want to lay down a little less ink since this is a multi-color job AND in doing so I will not have to flash cure between colors. In fact I can print this job wet-ink-on-wet-ink. Trust me!
I would also have used a dual-cure photo polymer emulsion as my stencil since they can be used with only a single coat on each side and they hold up well, yet reclaim easily.
The people who wear custom printed apparel the promotes certain things are also a factor in making this promotional strategy an effective one because the act of wearing some clothing that promotes something means that you approve of that product or that cause, thus potential customers will know that there are a lot of people that can vouch for that product or for that cause; additionally, most people think that custom printed apparel is expensive because it is made for a specific reason, thus people won't be ashamed to wear it. Custom printed apparel can also be used to support other promotional tools like a magazine wherein if people buy a magazine they also get a free custom printed t-shirt, and because custom printed apparel has a high perceived value, most people will be more eager to buy the magazine; with the age of the internet nowadays, the right words or the right message on custom printed apparel can go viral instantly and increase the traffic to your websites be exorbitant amounts.
Important Points about Tshirt Printing Press Set-up: Square the Screen to the Shirtboard The screen needs to be placed on the press and squared to the shirtboard. This is as simple as placing a t-square under the frame and looking through the screen to square the image on the frame to the edge of the board. Now when you make a print it will be straight to the board.