Custom Apparel Printing – A Great Promotional Medium
Custom printed apparel is an excellent way to promote things or even advertise a cause; with custom printed apparel, you can print personalized logos and designs on apparel and allow folks use it so that you get free advertising. With regards to advertising uses, it is for sure that custom printed apparel is truly one of the most inexpensive ways to accumulate publicity; it is also very popular among the common people and even young people to adults would like this over other advertising items.
Thsirt Printing 101: Artwork
Remember, for every color you wish to print, you will need a separate screen. Multi color artwork is separated into different "printers". If your design has three colors, there will be three pieces of film and three screens made from them. Each screen will print a different part of the design in its respective color. We will proceed from here as though we are only doing a one color. Repeat the process for multiple colors with each piece of film for your design.
Once you have created your art and output it to a film positive, you will be ready to prepare your screen to receive the image you just created on the film
There a lot of reasons for investing in custom printed apparel for your promotional needs and some of these reasons will be discussed in this article; the first reason is that it is cheaper than other promotional items and is very cost-effective. Because it is cheap, you don't need a big budget to start your promotional campaign and you can even start with a small amount of custom printed clothing, just to be safe; the next reason is that it has a built-in repeat factor, meaning that it can be used multiple times and this is very important in advertising. There have been research that summarize that for a prospective client to become excited about a product, it must be displayed to him/her at least nine times; should you use other advertising avenues like TV ads, repetition can get very costly, on the other hand with custom printed apparel, you only have to pay for the production of the clothing.
Some Facts about the Tshirt Printing Screen
For the purpose of this article we will assume you have a screen made using the correct mesh. No, 110 (43cm) monofilament doesn't work for every job. You need to use the correct mesh count to have a good print. Although mesh count is an entire topic, for now let's assume you are doing a simple three-color print on a light shirt. I would use a 160 (61cm) to 180 (70cm) monofilament mesh with either very well made wood frames that have been purchased with the fabric already attached (prestretched) OR I would use a metal retentionable screen that I had brought to the proper tension a couple of times to get the fabric very tight. I choose the 160 to 180 because I want to lay down a little less ink since this is a multi-color job AND in doing so I will not have to flash cure between colors. In fact I can print this job wet-ink-on-wet-ink. Trust me!
I would also have used a dual-cure photo polymer emulsion as my stencil since they can be used with only a single coat on each side and they hold up well, yet reclaim easily.
The people who wear custom printed apparel the promotes certain things are also a factor in making this promotional strategy an effective one because the act of wearing some clothing that promotes something means that you approve of that product or that cause, thus potential customers will know that there are a lot of people that can vouch for that product or for that cause; additionally, most people think that custom printed apparel is expensive because it is made for a specific reason, thus people won't be ashamed to wear it. Custom printed apparel can also be utilized to help other promotional tools like a magazine wherein if individuals purchase a magazine they also get a free custom printed t-shirt , and since custom printed apparel has a high perceived price , a lot of people be more willing to purchase the magazine ; with the age of the internet in these modern times , the appropriate words or the perfect message on custom printed apparel can go viral instantaneously and improve the traffic to your internet sites be substantial quantities.
Thsirt Printing 101: Choosing The Frame And Mesh:
It is wise to choose the appropriate mesh for the artwork. A common tee shirt mesh count is 110 but it is not the default mesh for textile printing. Mesh count numbers work in reverse. The bigger the number, the smaller the openings will be in the mesh. The smaller the number, the bigger the openings will be in the mesh. 355 mesh is standard for printing four color process. Obviously the bigger the mesh opening, the more ink will easily pass through the mesh onto the shirt.