If You Think You Understand Prints, Then This Might Change Your Mind
Why Custom Apparel for Your Business is the Way to Go
The business world today has changed in more ways than just one. It directly relates to the company's image. What was the in thing yesterday is old fashioned today and customizing apparels has become not only a necessity but also ideal. To help us in understanding this practice, we shall look at its significance in the business world today.
Thsirt Printing 101: Artwork
One color halftones can reproduce a percentage or intensity of a single color of ink. This is like the art used in four color process but only printing an image in one color like a black and white newspaper print. If a spot color print of a red circle prints a solid red circle on a white tee, then a 50% halftone of a red circle will look like a pink or light red circle on a white tee.
A spot and dot combines one color halftone art with spot color art.
The first reason for customizing business attires for your business is branding. It is like a mirror that reflects you as a business to the world. A good and friendly image means more customers and vice versa. The best way achieve this is having beautifully crafted apparels which posses the name of your business. The employees also get to have a sense of entitlement for being the company's ambassadors.
Credibility of the company becomes more real in the face of potential customers when they encounter company employees donned in well designed company attires. Having dozen of employees wearing similar attires with the company logo makes potential customers have a sense of trust in the company. If it is attractive chances are that they are the first thing that catches the eye of the potential customers. it therefore serves as a way of promoting your organization. They are likened to dozens of walking billboards out there selling your brand.
Thsirt Printing 101: Washing Out The Stencil
Quickly take your screen to your washout booth and immediately wet both sides. Once the screen is wet it is relatively safe in regular light. Wet, uncured emulsion will be less reactive to light at this point. Gently rinse the screen on both sides with standard garden hose pressure from a hand trigger spray nozzle. Be very gentle on the ink well side. This side is always slightly under cured and may look different in color and appear slimy or sudsy. This is normal. After gently rinsing both sides of the screen for about a minute or so turn the screen so that the substrate side faces you and let stand for a minute. Now focus on spraying the water directly at and through the image areas of your design.
It is also a great way to kick start a dialogue with a total stranger. When people get attracted to your attire, they are bound to ask questions what the logo means or what the company does. You are therefore entitled to give the best representation of the business and in return you will get gain a new customer. A loyal customer will also enrich you with knowledge on the business performance.
Thsirt Printing 101: How Much Ink to Use -- No matter what I tell you here, no matter how little ink you put in the screen, some people are destined to make a mess. I have had printers who would never get a drop on them and have the screen full of ink – and others who got ink on them by just looking at the press. You are better off putting a small amount of ink across the back of the screen. You need enough to make a number of good prints without running dry, but not so much that when you print it all rides up on the squeegee handle. It is much easier to put more ink in a screen and harder to take the excess out!
In the case of a supermarket or retail store, the apparels will get to serve as uniforms for the employees. This is because they make it easy for a potential customers to seek help from an employee without confusing them with fellow customers. The customized apparels makes employees of the business to stand out from the many customers in the store.
Lastly, the custom branded apparels will serve to reinforce comradeship and a sense of pride among the employees. This is because it makes them feel that they are one since they represent similar brand. Relation among them is boosted which results in ample working conditions since the employees are free with one another and help each other out whether at the workplace at home. In addition, their overall performance in increased.