Benefits of Custom Printed Apparel in Raising Publicity
Custom printed apparel is a superb way to publicize things or even advertise a cause; with custom printed apparel, you can print personalized logos and designs on clothes and permit folks dress in it so that you get free promotion. When it comes to promotional purposes, it is without a doubt that custom printed apparel is one of the cheapest ways to raise publicity; it is also very sought after among the masses and even teens to older people prefer this over other promotional items.
Thsirt Printing 101: Placing Artwork on The Screen For Exposure
For artwork with multiple colors and thus multiple film positives, you will need to place each film positive so that the registration marks for each film positive fall in the exact same place on each screen. Exact may be a severe term but there should be no more than 1/8 of an inch of variance between the location of each color film positive on the screen. Having your design lined up correspondently with each film positive to the screens will prevent time consuming re-burns and/or work-a-rounds. There are "carrier" systems that will make it very easy to set up multi color designs on your screens with great consistency and speed. If you plan on making a lot of screens on a daily basis, a carrier system is a wise investment.
There a number of good reasons investing in custom printed apparel for your marketing desires and some of these reasons will be outlined in this article; the first reason is that it is less expensive than other marketing items and is very cost-effective. As it is affordable, you don't call for a large spending budget to commence your advertising campaign and you can even begin with a small number of custom printed clothing, just to be safe; the next reason is that it has a built-in repeat variable, which means that it can be utilized numerous times and this is essential in marketing. There have been studies that conclude that for a potential customer to become interested in a product, it must be presented to him/her at least nine times; if you use other promotional mediums like tv advertisements, repetition can get very expensive, whereas with custom printed apparel, you only need to pay for the manufacturing of the clothes.
The people who wear custom printed apparel the promotes certain things are also a factor in making this promotional strategy an effective one because the act of wearing some clothing that promotes something means that you approve of that product or that cause, thus potential customers will know that there are a lot of people that can vouch for that product or for that cause; additionally, most people think that custom printed apparel is expensive because it is made for a specific reason, thus people won't be ashamed to wear it. Custom printed apparel can also be used to support other promotional tools like a magazine wherein if people buy a magazine they also get a free custom printed t-shirt, and because custom printed apparel has a high perceived value, most people will be more eager to buy the magazine; with the age of the internet nowadays, the right words or the right message on custom printed apparel can go viral instantly and increase the traffic to your websites be exorbitant amounts.
Thsirt Printing 101: Taping Off The Screen For Printing
Tape off any areas on the sides of the emulsion toward the frame edge where there may be no emulsion present. Typically a scoop coater for a 20 X 24 screen is about 14 inches wide. This will leave about 2 inches or less of open mesh on the length sides near the frame edge. Make sure to tape off all 4 sides to ensure that stray ink will not pass through unwanted areas of open mesh. Some screen printers prefer to do this with block out. I find using masking tape or screen tape is best and costs less. You can tape off the edges of a screen on either side. It is your preference. I tape off my screens on the substrate side because I work in such a way with my ink that tape on the ink well side gets in my way. This is because I prefer to use the more controlled, efficient, and ergonomic pull flood and push stroke.