If You Think You Understand Prints, Then This Might Change Your Mind
Reasons Why You Should Acquire Custom Apparel for Your Business
The Tshirt Printing world today has changed in more ways than just one. Societal impact and image have become part and parcel of doing business. What was the in thing yesterday is old fashioned today and customizing apparels has become not only a necessity but also ideal. We are therefore going to look at the reasons as to why this is actually necessary and what impact it has on the business.
Nothing sells out the company's brand better than customized business apparels and this is the first reason that necessitates customization of business apparels. It is like a mirror that reflects you as a business to the world. It affects how your customers will relate to your business. Well customized apparels that perfectly embody your brand is a very efficient marketing tool that should not be overlooked. The employees also get to have a sense of entitlement for being the company's ambassadors.
Thsirt Printing 101: Choosing The Frame And Mesh:
Standard spot color line art works well on 110 mesh. If there are fine lines and some detail in line work a 205 mesh may suffice. Process halftones with 40 to 55 dpi will work best on a 305 or 355 mesh. A lesser line count like 36 to 40 dpi for a 1 color halftone should work on a 230 mesh. These are by no means any real guide to setting up halftone screens. There are formulas and ways to determine the halftone line angle. Your halftone will be specifically made for your mesh count. Halftones can be tricky to print and need to be set up to avoid Moiré patterns with the mesh itself. Make sure you do your research on this before attempting to do it yourself.
Credibility of the company becomes more real in the face of potential customers when they encounter company employees donned in well designed company attires. Potential customers often feel that a company is somewhat real when they are served by company employees wearing similar apparels with the company's logo artistically printed on them. If it is attractive chances are that they are the first thing that catches the eye of the potential customers. it therefore serves as a way of promoting your organization. They are likened to dozens of walking billboards out there selling your brand.
Thsirt Printing 101: When Do You Flash Cure?
Never – if you can help it! The flash-cure unit has become the Band-Aid of the industry. People let the flash-cure unit make them a good printer by covering up thick ink, poor artwork overlays, too many strokes, etc. Almost anyone can get a good print by curing between each color – but with production rates in the low 30′s (I mean 30 prints per hour) you will find this a hard business to make any money in. By simply using the correct mesh, right ink viscosity, good artwork and not too many strokes, you could print the same job wet-on-wet. Granted, there are many jobs where you have to flash-cure. Just don't let it be every job.
It is also a great way to kick start a dialogue with a total stranger. When people get attracted to your attire, they are bound to ask questions what the logo means or what the company does. This gives you the chance to be able to explain to them the nature of your business and how to acquire your goods or services. A loyal customer will also enrich you with knowledge on the business performance.
Thsirt Printing 101: Washing Out The Stencil
At this point it is helpful to use a very low pressure air hose to gently blow out the water and any remaining scum out of the open mesh area which is now your stencil. The emulsion is still very wet and delicate so be extremely careful not to use too much air pressure as this may blow away parts of the emulsion resulting in stencil damage. Avoid touching the emulsion and/or allowing any debris to come in contact with it. Allow the screen to completely dry out. The emulsion should be thoroughly dry. The drying time will depend on the relative humidity in your geographic region.
The apparels also serve as uniforms for example in the case of a supermarket. This is because they make it easy for a potential customers to seek help from an employee without confusing them with fellow customers. Good service delivery is therefore optimized.
The employees get to have a sense of togetherness every time they wear the attire. This is because it makes them feel that they are one since they represent similar brand. They become like one family and easily relate with each other in or outside the business premises. In addition, their overall performance in increased.