Customizing business apparels has become a very important aspect of the business world today. It directly relates to the company's image. They include printing the business logos, objective and even motto on different types of attires. We are therefore going to look at the reasons as to why this is actually necessary and what impact it has on the business.
Thsirt Printing 101: Artwork
In general there are four types of artwork for screen printing. Spot color artwork and four color process artwork. You can also have a one color halftone artwork. Combined halftones with spot color art are sometimes referred to as spot and dot.
Spot colors tend to have large open areas as well as lines in the stencil where the ink will pass. There are no dots or line screens.
Branding is one of the foremost reason why you ought to customize your business attires. It is like a mirror that reflects you as a business to the world. The type of image you portray to your customers directly affects the business performance. Well customized apparels that perfectly embody your brand is a very efficient marketing tool that should not be overlooked. By wearing the apparels, the employees are automatically appointed ambassadors of the company wherever they go.
Credibility of the company becomes more real in the face of potential customers when they encounter company employees donned in well designed company attires. That small logo at the front of stunning polo shirt says a lot about the company even before you utter a single word. They speak volumes that would take a lot of time in explaining. it therefore serves as a way of promoting your organization. It is a form of advertising that is referred to as a walking billboard in the business world.
Thsirt Printing 101: Artwork
There are many different ways of generating artwork from simply hand drawing it to using sophisticated computer software to create it. Artwork should be created specifically for the product it will be printed on. If the material is course and has texture, fine lines will not reproduce well. The bottom line is you need to know what you're doing here. If you're not sure do some research. The ultimate goal is to create a film positive of your art. This is simply a positive rendition of your art in black on a clear based transparent film. It could be anything from vellum to overhead transparencies. The most important thing of all when making your film is making sure it is dense enough. If the film is not 100% black in the artwork areas, then light will pass through it semi curing your emulsion which will cause it to be very difficult to wash out, if at all. The better your film is, the better your stencil will be on the screen and the easier it will be to make the screen.
More often than not you will be approached different types of people just for donning the apparels. When people get attracted to your attire, they are bound to ask questions what the logo means or what the company does. You are therefore entitled to give the best representation of the business and in return you will get gain a new customer. A loyal customer will also enrich you with knowledge on the business performance.
Thsirt Printing 101: Thin Some Colors More Than Others -- Since our test job is a three-color print we will thin our lightest colors a little more. This will generally be the FIRST COLOR YOU PRINT and it needs to penetrate INTO the garment more than the others so you won't pick it up on the bottoms of the other screens. If black is our last color, we can thin it less. It needs to lay on top of the other colors and will blend in with the undercolors if it is too thin.
The apparels also serve as uniforms for example in the case of a supermarket. This makes it easy to pinpoint an employee from the buyers in case a customer needs to be assisted with something from the store. The attires usually make employees to be easily recognized in the store and in turn, enhances good service delivery to customers.
Lastly, the custom branded apparels will serve to reinforce comradeship and a sense of pride among the employees. Whether it is the manager or just a mere store man, they get to have a good working relation at the workplace and even outside. They become like one family and easily relate with each other in or outside the business premises. In addition, their overall performance in increased.