Customizing business apparels has become a very important aspect of the business world today. It directly relates to the company's image. They include printing the business logos, objective and even motto on different types of attires. We are therefore going to look at the reasons as to why this is actually necessary and what impact it has on the business.
Thsirt Printing 101: Coating The Screen With Emulsion
The side of the screen that comes in contact with the tee shirt is known as the substrate side. The side where the ink is placed and pushed through the screen with the squeegee is known as the ink well side. You will want the thickness of the stencil to be apparent on the substrate side. This is accomplished by how you coat and dry the emulsion on the screen.
Coating your screens with emulsion should be done in subdued yellow or red light. This part of the process is often done in a "dark room" or an "exposing room" where the exposure table is also located. This is very handy as when the screens are dry, they will need to be handled in the same lighting conditions to place artwork on prior to exposure.
Branding is one of the foremost reason why you ought to customize your business attires. It is like a mirror that reflects you as a business to the world. The type of image you portray to your customers directly affects the business performance. Well customized apparels that perfectly embody your brand is a very efficient marketing tool that should not be overlooked. By wearing the apparels, the employees are automatically appointed ambassadors of the company wherever they go.
Credibility of the company becomes more real in the face of potential customers when they encounter company employees donned in well designed company attires. That small logo at the front of stunning polo shirt says a lot about the company even before you utter a single word. They speak volumes that would take a lot of time in explaining. it therefore serves as a way of promoting your organization. It is a form of advertising that is referred to as a walking billboard in the business world.
Thsirt Printing 101: How To Hold and Move the Squeegee
Another debatable area. A lot of printers use the standard "two-hand, top grip, pull towards you" stroke. While this works good, it can cause some problems if printing all day long. Not only will the tips of your fingers and thumbs be sore (and maybe numb!) you may also feel tenderness in your wrists. What you are getting is a repetitive motion disorder known as Carpal Tunnel Syndrome.
Some people can print all their lives and never get this. I am one of them. Others print only a few hours and have a problem. To minimize this problem you should use one of the special ergonomic squeegees that force you to hold your hand wider. You can also pad the handle with foam and tape or purchase the new squeegee pad made specifically for this industry. Carpal Tunnel is a very real disorder that should not be ignored.
More often than not you will be approached different types of people just for donning the apparels. When people get attracted to your attire, they are bound to ask questions what the logo means or what the company does. You are therefore entitled to give the best representation of the business and in return you will get gain a new customer. A loyal customer will also enrich you with knowledge on the business performance.
Thsirt Printing 101: Artwork - This is the first step in doing any type of screen printing. You must create art that will be suitable for screen printing. It takes time and experience to know what will print well and what will not. Most artwork is created in Illustrator, Corel, or Photoshop. It is best to work with vector art. Artwork with multiple colors will need to be separated. Each color is pulled out from the original image and put on a separate layer so that it may be printed in black by itself. These are known as film separations or color separations. This step will require a computer and a printer as well as inkjet or laser film.
The apparels also serve as uniforms for example in the case of a supermarket. This makes it easy to pinpoint an employee from the buyers in case a customer needs to be assisted with something from the store. The attires usually make employees to be easily recognized in the store and in turn, enhances good service delivery to customers.
Lastly, the custom branded apparels will serve to reinforce comradeship and a sense of pride among the employees. Whether it is the manager or just a mere store man, they get to have a good working relation at the workplace and even outside. They become like one family and easily relate with each other in or outside the business premises. In addition, their overall performance in increased.