If You Think You Understand Prints, Then This Might Change Your Mind
Why Custom Apparel for Your Business is the Way to Go
The business world today has changed in more ways than just one. It directly relates to the company's image. What was the in thing yesterday is old fashioned today and customizing apparels has become not only a necessity but also ideal. To help us in understanding this practice, we shall look at its significance in the business world today.
Thsirt Printing 101: Post Cure
Many screen printers employ a technique known as the post cure. This is often done whether or not a photo emulsion was used as block out. In general, this is done to ensure that the ink well side of the screen is fully cured. The screen is simply put back on the exposure unit, this time with the ink well side facing down toward the light source, and exposed again. The top is pulled down but the vacuum is not necessary for this. We are just making sure all of the emulsion is fully cured and hard. Dual cure emulsions may not respond to post cures.
Now the screen is ready to tape off and go to press.
The first reason for customizing business attires for your business is branding. It is like a mirror that reflects you as a business to the world. A good and friendly image means more customers and vice versa. The best way achieve this is having beautifully crafted apparels which posses the name of your business. The employees also get to have a sense of entitlement for being the company's ambassadors.
Credibility of the company becomes more real in the face of potential customers when they encounter company employees donned in well designed company attires. Having dozen of employees wearing similar attires with the company logo makes potential customers have a sense of trust in the company. If it is attractive chances are that they are the first thing that catches the eye of the potential customers. it therefore serves as a way of promoting your organization. They are likened to dozens of walking billboards out there selling your brand.
Imagine the design on a shirt: Having worked on both print and web over the years. I know the vast difference between design on screen and a printed piece. Don't be afraid to mock it up on a photo of a model, print it out if necessary and place it on an actual tee, and of course create your artwork at actual size.
It is also a great way to kick start a dialogue with a total stranger. When people get attracted to your attire, they are bound to ask questions what the logo means or what the company does. You are therefore entitled to give the best representation of the business and in return you will get gain a new customer. A loyal customer will also enrich you with knowledge on the business performance.
Multi-Color Custom Tshirt Print Sequences: When printing multi-color prints on light shirts you generally print the lightest color to darkest color OR the smallest print area to the largest area. This sequence, along with the right ink viscosity will help minimize ink picking up on the screen bottoms. This is called build-up and is a common problem in multi-color printing. The easiest way to line-up screens on a multi-color print is to make a print of the outline or main color and just line-up the other screens to the print. Sure you may get a little ink on the bottom of the screen but guess what? It will wipe right off.
In the case of a supermarket or retail store, the apparels will get to serve as uniforms for the employees. This is because they make it easy for a potential customers to seek help from an employee without confusing them with fellow customers. The customized apparels makes employees of the business to stand out from the many customers in the store.
Lastly, the custom branded apparels will serve to reinforce comradeship and a sense of pride among the employees. This is because it makes them feel that they are one since they represent similar brand. Relation among them is boosted which results in ample working conditions since the employees are free with one another and help each other out whether at the workplace at home. In addition, their overall performance in increased.