Customizing business apparels has become a very important aspect of the business world today. It directly relates to the company's image. They include printing the business logos, objective and even motto on different types of attires. We are therefore going to look at the reasons as to why this is actually necessary and what impact it has on the business.
Thsirt Printing 101: Choosing The Frame And Mesh:
Standard textile screens are made with rectangular metal tubing having outer dimensions of 20 X 24. They come in many sizes and materials but I have found the 20 X 24 aluminum frames to be the best for tee shirt printing on a rotary textile press. You can purchase screens pre-stretched with mesh. They are economical in the consistency of the quality of the frame and tension. It is very important to have a rigid squared frame with tight mesh firmly secured to it. The performance of your screen and stencil will depend on the quality of the frame and screen itself. The better the screen performs, the easier it is to print a higher quality print. The easier you can print a high quality print, the more money you can make per hour.
Branding is one of the foremost reason why you ought to customize your business attires. It is like a mirror that reflects you as a business to the world. The type of image you portray to your customers directly affects the business performance. Well customized apparels that perfectly embody your brand is a very efficient marketing tool that should not be overlooked. By wearing the apparels, the employees are automatically appointed ambassadors of the company wherever they go.
Credibility of the company becomes more real in the face of potential customers when they encounter company employees donned in well designed company attires. That small logo at the front of stunning polo shirt says a lot about the company even before you utter a single word. They speak volumes that would take a lot of time in explaining. it therefore serves as a way of promoting your organization. It is a form of advertising that is referred to as a walking billboard in the business world.
Source a good printer: So your design is finished and properly artworked, but your tee will only be as ever as good your printer. You can give a shout over to a reputable company like Tshirt Man or you could even give your local screenprinter a call. But it's important to take time to learn about what type of tee you want to print on. The weight, the sizes, the labeling options, cost, etc, all affect the end product. This takes a while and will require speaking to various companies, but one thing is for certain... deal with a company who wants to treat your tee as an end retail product and will handle your work with care. Screenprinting is an art.
More often than not you will be approached different types of people just for donning the apparels. When people get attracted to your attire, they are bound to ask questions what the logo means or what the company does. You are therefore entitled to give the best representation of the business and in return you will get gain a new customer. A loyal customer will also enrich you with knowledge on the business performance.
Thsirt Printing 101: Artwork - This is the first step in doing any type of screen printing. You must create art that will be suitable for screen printing. It takes time and experience to know what will print well and what will not. Most artwork is created in Illustrator, Corel, or Photoshop. It is best to work with vector art. Artwork with multiple colors will need to be separated. Each color is pulled out from the original image and put on a separate layer so that it may be printed in black by itself. These are known as film separations or color separations. This step will require a computer and a printer as well as inkjet or laser film.
The apparels also serve as uniforms for example in the case of a supermarket. This makes it easy to pinpoint an employee from the buyers in case a customer needs to be assisted with something from the store. The attires usually make employees to be easily recognized in the store and in turn, enhances good service delivery to customers.
Lastly, the custom branded apparels will serve to reinforce comradeship and a sense of pride among the employees. Whether it is the manager or just a mere store man, they get to have a good working relation at the workplace and even outside. They become like one family and easily relate with each other in or outside the business premises. In addition, their overall performance in increased.