Why You Should Acquire Custom Apparel for Your Business
Why Custom Printed Tshirts for Your Business is the Way to Go
The Tshirt Printing world today has changed in more ways than just one. Societal impact and image have become part and parcel of doing business. What was the in thing yesterday is old fashioned today and customizing apparels has become not only a necessity but also ideal. We are therefore going to look at the reasons as to why this is actually necessary and what impact it has on the business.
Thsirt Printing 101: Washing Out The Stencil
Quickly take your screen to your washout booth and immediately wet both sides. Once the screen is wet it is relatively safe in regular light. Wet, uncured emulsion will be less reactive to light at this point. Gently rinse the screen on both sides with standard garden hose pressure from a hand trigger spray nozzle. Be very gentle on the ink well side. This side is always slightly under cured and may look different in color and appear slimy or sudsy. This is normal. After gently rinsing both sides of the screen for about a minute or so turn the screen so that the substrate side faces you and let stand for a minute. Now focus on spraying the water directly at and through the image areas of your design.
Branding is one of the foremost reason why you ought to customize your business attires. It enables you to sell out the image of the business to the world. A good and friendly image means more customers and vice versa. The best way achieve this is having beautifully crafted apparels which posses the name of your business. By wearing the apparels, the employees are automatically appointed ambassadors of the company wherever they go.
The next reason why you get customized apparels for your business is credibility. That small logo at the front of stunning polo shirt says a lot about the company even before you utter a single word. If it is attractive chances are that they are the first thing that catches the eye of the potential customers. it therefore serves as a way of promoting your organization. It is a form of advertising that is referred to as a walking billboard in the business world.
Where Do You Start with Tshirt Printing?
The time has arrived. You just spent $15,000 on equipment and you have made a s screen. Now what do you do? What if you ruin a shirt? What if the ink washes off? What if the customer isn't happy? What if you put the print in the wrong location? Maybe this wasn't the business you wanted after all. Traumatic, isn't it!
Fortunately, you'll get over it – but these are the questions and problems that face beginning printers.
This article is about some basic fundamentals of making a print. These are things that beginners AND experienced printers need to know. Make sure your existing printers read this article. How many times has a printer told you how many years he has only to not be able to produce a salable shirt. Just because they have the title "screen printer" doesn't mean they are one!
More often than not you will be approached different types of people just for donning the apparels. They will most likely query you on the nature of the business and how it compares to its competitors. You are therefore entitled to give the best representation of the business and in return you will get gain a new customer. On the other hand if they are already customers they could offer invaluable feedback on your products and service delivery and probable areas that need improvement.
Thsirt Printing 101: How Much Ink to Use -- No matter what I tell you here, no matter how little ink you put in the screen, some people are destined to make a mess. I have had printers who would never get a drop on them and have the screen full of ink – and others who got ink on them by just looking at the press. You are better off putting a small amount of ink across the back of the screen. You need enough to make a number of good prints without running dry, but not so much that when you print it all rides up on the squeegee handle. It is much easier to put more ink in a screen and harder to take the excess out!
In the case of a supermarket or retail store, the apparels will get to serve as uniforms for the employees. This makes it easy to pinpoint an employee from the buyers in case a customer needs to be assisted with something from the store. The attires usually make employees to be easily recognized in the store and in turn, enhances good service delivery to customers.
Just like in football where strangers unite in supporting a team, the customized apparels holds the employees together. This is because it makes them feel that they are one since they represent similar brand. Relation among them is boosted which results in ample working conditions since the employees are free with one another and help each other out whether at the workplace at home. These results in a great working environment.
Thsirt Printing 101: Exposing The Screen
There are many different emulsions available on the market today. I work with a pre-sensitized emulsion that has a very good shelf life. Other emulsions have to be mixed with a sensitizer or catalyst and may not have such a good shelf life. You may need to do research on the emulsion that will be appropriate for your application. A standard pre-sensitized textile emulsion will hold up to solvents and plastisol inks very well. Remember, printing tee shirts is not rocket science. Most any high quality textile photo emulsion should suffice.