The Essential Laws of Tshirt Printing Services Explained
Why Custom Apparel for Your Business is the Way to Go
Customizing business apparels has become a very important aspect of the business world today. This has led to many business having to think outside the box if you are to stay relevant in the society. They include printing the business logos, objective and even motto on different types of attires. To help us in understanding this practice, we shall look at its significance in the business world today.
Thsirt Printing 101: Taping Off The Screen For Printing
If you have multiple designs on one screen, you will want to obviously cover the designs you are not printing while you print another. If the stencil is not inked, I will tape it off on the ink well side so that it stays clean and I can easily line it up on the pallet for use next. If it something that has already been printed, tape it off on the substrate side to cover the ink already in the stencil. I use pieces of glossy magazine paper with masking tape. Just tear a piece of the glossy magazine paper to fit the design and tape down with masking tape to prevent unwanted ink passage. The longer you leave this on the screen the more difficult it may be to remove and clean out the mesh in the design you have covered during a print run. This is especially true if the area gets ink soaked and ink passes to the magazine paper. It will get oily looking but it will not leave ink on the shirts. It will clog the screen if left for long periods of time but it is possible to clear it out with screen opener.
The first reason for customizing business attires for your business is branding. It is like a mirror that reflects you as a business to the world. A good and friendly image means more customers and vice versa. Well customized apparels that perfectly embody your brand is a very efficient marketing tool that should not be overlooked. The customized attires also get to give employees a sense of belonging.
Credibility of the company becomes more real in the face of potential customers when they encounter company employees donned in well designed company attires. That small logo at the front of stunning polo shirt says a lot about the company even before you utter a single word. If it is very stunning chances are that people will be attracted to it. This is, therefore, a wonderful marketing strategy. They are commonly referred to as walking billboards which are very efficient if you are to reach out to many people.
Thsirt Printing 101: Adjust the Off-Contact Distance -- The screen MUST be set to sit slightly off the shirtboard. This is called off-contact printing and is how all good printing is done. Some presses have adjustments for this. Others will need to have the screen shimmed from underneath. Either way, you may need to put a thin piece of cardboard under the edge of the frame so it will hit the shirtboard as the screen comes down. This may seem unorthodox, but again, trust me. You need to keep the screen from 1/16″ to 1/8″ off the shirt and no matter how well made a manual press is, the tip of the screen is going to move downward when you get to the end of the stroke and nothing is going to keep it off the board but a simple shim.
More often than not you will be approached different types of people just for donning the apparels. From those who relate to the product to those that are curious to know about the business, what line of business you deal in, what goods and services are offered. This gives you the chance to be able to explain to them the nature of your business and how to acquire your goods or services. On the other hand if they are already customers they could offer invaluable feedback on your products and service delivery and probable areas that need improvement.
Thsirt Printing 101: How To Hold and Move the Squeegee
Another debatable area. A lot of printers use the standard "two-hand, top grip, pull towards you" stroke. While this works good, it can cause some problems if printing all day long. Not only will the tips of your fingers and thumbs be sore (and maybe numb!) you may also feel tenderness in your wrists. What you are getting is a repetitive motion disorder known as Carpal Tunnel Syndrome.
Some people can print all their lives and never get this. I am one of them. Others print only a few hours and have a problem. To minimize this problem you should use one of the special ergonomic squeegees that force you to hold your hand wider. You can also pad the handle with foam and tape or purchase the new squeegee pad made specifically for this industry. Carpal Tunnel is a very real disorder that should not be ignored.
In the case of a supermarket or retail store, the apparels will get to serve as uniforms for the employees. This is because they make it easy for a potential customers to seek help from an employee without confusing them with fellow customers. The attires usually make employees to be easily recognized in the store and in turn, enhances good service delivery to customers.
Just like in football where strangers unite in supporting a team, the customized apparels holds the employees together. Whether it is the manager or just a mere store man, they get to have a good working relation at the workplace and even outside. Relation among them is boosted which results in ample working conditions since the employees are free with one another and help each other out whether at the workplace at home. These results in a great working environment